Payment page
Reshuffeling the structure
+12%conversion rate
Available for new projects
How do we test it?
I help teams turn ideas into digital experiences — from a first landing page or prototype to experiments that reveal what actually works. I’m comfortable moving between strategy and execution. I can think through the problem, design the experience, build the website, connect the tools behind it and measure what happens next. But I’m not interested in building things just for the sake of building them.
I like to learn by doing. Start with a hypothesis. Build something. Put it in front of real people. Measure. Learn. Improve.
+12%
Avg. lift in conversion rate
50+
Experiments shipped
What I do
I use data to leverage my decisions.
Every engagement is grounded in measurement. I find the highest-leverage opportunities, test them, and let the data decide what ships.
A/B testing
Prioritized experiment roadmaps, statistically sound test design, and honest read-outs — no vanity wins.
Landing page optimization
Rebuild high-intent pages around user behavior, friction analysis, and message-market fit to lift conversion.
Analytics & attribution
Clean tracking, event instrumentation, and funnels you can trust — so decisions rest on real data.
Conversion strategy
Full-funnel audits that surface where revenue leaks and a clear plan to close the gaps first.
Selected work
Results that held up to the data.
How I work
A repeatable, evidence-first process.
01
Measure
Audit analytics, instrument the funnel, and establish a clean baseline. If we can’t measure it, we don’t claim it.
02
Prioritize
Score opportunities by impact, confidence, and effort. Focus lands on the few tests that can actually move revenue.
03
Experiment
Design statistically sound tests, ship them, and let them run to significance — no peeking, no wishful thinking.
04
Scale
Roll out winners, document the learning, and feed insight back into the roadmap for compounding gains.
Get in touch
Let’s find your next win.
Tell me a bit about your product and where you think revenue is leaking. I’ll reply within two business days with a quick take on where I’d start.
Prefer email? work@damul.nl